It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
THE PHANTOM CART
Phantom Shopping Cart
Hidden Camera Prank
Viral Social Media Video
For Halloween
We wanted to create something memorable and fun for the Halloween season. So, we worked with ShopRite to come up with the idea of a remote control shopping cart that would roam the store and surprise customers as they shopped. To bring this idea to life, we set up hidden cameras throughout the store and filmed customers' reactions as the cart zoomed around corners and startled them. The results were hilarious, with many customers jumping in surprise. The campaign was a huge success and a great way to add some excitement and fun to the shopping experience. Customers loved the spooky surprise and it definitely helped to create a memorable and engaging promotion for ShopRite.