It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
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BARUCH COLLEGE
Be You
A social campaign that works on many levels
Developed campaign and media strategy for multiple programs and courses.
Level 1: Course Specific Static Ads
Interest targeting ads reached students with specific course interests. They were shown to students that were more likely to purchase after clicking an online ad (Conversion targeting.) Images rotated to keep the ads fresh and show a wide range of student profiles, but the look and feel remained the same to keep Baruch CAPS message unified and easily recognizable.
• Within 30 mile radius of NYC
• Between 22-40 years of age
• Not currently enrolled in a graduate school program
Level 2: General Retargeting Ads
Carousel ads retargeted anyone who matched our target student profile and who visited any page of the site. The carousel created a panoramic collage of the static ads which students had started to become familiar with.
Level 3: Course Specific Retargeting Ads
Carousel ads retargeted to anyone who visited specific course pages and who also matched our student profile. Each of the 6 carousel category ads showed up to 10 individual courses that linked directly to the sign up page of each course.
