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It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
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PAUL KRUGER
CREATIVE | ART DIRECTOR
Hi. I’m Paul, a multidisciplinary creative lead and art director based in NYC.
I'm passionate about advertising and design and the new tools technology brings that help us to share our creative messages with the world.
FEATURED WORK
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